From Gucci's new everyday bag to J.Crew's reinvented Barn Jacket, these are soon to be the most covetable items.

Fall is the season for fashion. Between fashion month, designers putting out their largest collections, the return of layering , and the overall urge to rethink your entire wardrobe, there's a certain energy around getting dressed that simply doesn't exist the rest of the year.

I'm not the only one who feels this way, though. Over the past few weeks, I've been out and about more than usual, chatting with editors, stylists, and content creators about the trends everyone is most excited about, the designer buys on their wish lists, and where they see fashion heading.

I've gathered their insights and taken plenty of mental notes to share with Who What Wear readers.

What's the tea, you ask? First, fall 2026 is all about corduroy pants and chocolate-brown jeans , which Gigi Hadid and Emily Ratajkowski were already spotted wearing this past week.

Brocade, jacquard, tapestry, and embroidered jackets , which we saw a lot on the fall/winter 2026 runways, will be everywhere because they ooze opulence. Color, which had a major moment this spring, will keep dominating, especially in button-down shirts , sweaters, and sporty jackets .

And, croc-effect clutches and pumps will remain a staple in the wardrobes of the chicest dressers because they make even the simplest outfit look rich and polished. But that's far from all.

Keep scrolling—I've rounded up the 64 items It girls will be wearing and buying in October—and beyond.

Who What Wear readers can't stop buying this tee for fall.

These are giving '90s off-duty supermodel in the best way.

Nordstrom's designer-passing and best-selling ballet flats now come in a gorgeous burgundy.

To celebrate the 40th anniversary of J.Crew's iconic Barn Jacket, the brand brought it back in new proportions and 29 styles across women’s, men’s, and kids, from signature cotton canvas to new fabrications, finishes, and embellished interpretations.

I'm 30, and my mom's 60, and we both can't stop talking about this new elegant designer bag.

No one will believe you when you tell them that this shirt is from Uniqlo.

A black barrel-leg trouser is always a good idea.

The elongated-toe design adds a sophisticated touch to any outfit.

Apparis' faux-fur outerwear collection for fall is the best its ever been.

Every It girl's fall wardrobe includes a leather pencil skirt.

If I were attending a wedding in the coming months, this is the dress I'd wear.

This also comes in a gorgeous black-and-white stripe pattern.

Still Here doesn't only make great denim.

Ready or not, corduroy pants are about to be everywhere.

This bag is so elegant that it made the WWW 100 list for fall 2026 .

Finally, an expensive-looking bomber jacket for under $600.

The internet can't get enough of royal purple sweaters—and neither can we.

Take a page out of Hailey Bieber's stylebook and pair these with a colored satin button-down shirt.

These would also look good with sheer tights and a minidress.

This sweater makes me want to book a trip to Aspen.

The top that every chic dresser wore during New York Fashion Week.

Everyone from Gigi Hadid to Emily Ratajkowski is wearing brown jeans.

Fane is the handbag brand that fashion people can't stop talking about.

Zara gets it. Here's a great top for date night.

Another polished pencil skirt to add your rotation.

Style with leggings, capri trousers, or baggy jeans.

The spring 2027 runway collections are hinting that asymmetrical skirts will soon be everywhere.

Fashion people are making a case for calf-length boots for fall.

If you don't own a car coat, this is your sign to.

A stripe button-down-with-jeans is a fail-proof fall outfit formula.

Chic dressers know that wearing white jeans is cooler in the fall and winter.

Suede mules will always be a great addition to your fall wardrobe.

I love a jacket with a long line of buttons.

Cool brides-to-be—this dress is for you.

I just saw a fashion insider in NYC wear this and thought it looked so expensive in person.

Fashion people who want to be different will be buying these.

I guarantee this will sell out by November 1.

I love Aritzia's trousers because they're well-made and affordable.

Lululemon just rebranded, and everyone is freaking out about how elegant the new collection is.

If you're looking for cool fall sneakers, these are them.

Flannel shirts are back. The only one I want to wear is this one from Jamie Haller.

You can't go wrong with dad jeans from Levi's.

The only shoes I want to run errands in or wear to the airport.

Every chic traveler is carrying this weekender.

Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more.

With a passion for personal style and the creativity that comes with it, one of Chwatt's goals is to help others understand that there is no such thing as a “good” or “bad” style; it’s just about putting an outfit together that makes you feel confident in yourself.