Every Fashion Month, there’s a cast from a buzzy new TV show cast that takes over the front rows. And it seems like even Mrs. Prada might have fallen for Sterling Point just like the rest of us.

Last year, it was the stars of The White Lotus that were all over the scene. At this New York Fashion Week, some Love Island cast members have crept their way into the shows, too. Now Milan has kicked off, and there’s a clear new group of fashion darlings emerging this season.

That would be the cast of Sterling Point, the young adult drama on Prime that’s been all of the rage lately. Unless you’re living under a rock, you’ve likely heard of Sterling Point.

The teen drama—starring Ella Rubin, Bo Bragason, Amélie Hoeferle, and Jacob Whiteduck-Lavoie—follows twin siblings Annie and Connor Jacobson, who inherit a remote lake island in Canada. Absconding from New York, Annie spends the rest of the summer getting to know the locals and digging up family secrets that will change her life forever.

It’s been one of the biggest breakout series of the year, and clearly, fashion brands are ready to start capitalizing on the moment: The lead cast members have been everywhere these past two weeks, hitting up the shows (and glitzy parties) in both New York and Milan.

Earlier today in Milan, for one, Bo Bragason (who plays the cool and care-free Oona) sat front row at the Prada spring 2027 show. The actor looked sleek in her tailored gray suit, styled with a blue button-up shirt.

Last week, in New York, co-star Jacob Whiteduck-Lavoie (who plays Ellis) was also spotted attending the star-studded Tommy Hilfiger show, wearing his best red, white, and navy striped rugby shirt and dress pants.

Some of the Sterling Point stars have also been hitting the fashion week party circuit. At the Chanel Coco Crush beauty event in New York, Ella Rubin (our protagonist, Annie) and Amélie Hoeferle (who plays Ramona, and…no spoilers!) slipped into their finest little black dresses for the affair.

Rubin opted for a form-fitting slip dress, and Hoeferle decided upon a similar floor-length version. Keen Ruffalo (the charming and chaotic Connor, on screen) was also there, sporting a classic white dress shirt and pleated black trousers.

Clearly, fashion is obsessed with all things Sterling Point—and it’s great timing, given a second season has already been greenlit. Their stars will only continue to get brighter.

The question is… how long will it be now, until we see some of these people pop up in a big brand campaign? And better yet, Paris Fashion Week is on the horizon.

Will their front row takeover also continue in the City of Light? We’re betting yes.

Keep your eyes peeled!