A new season is the perfect excuse for a wardrobe refresh. Suddenly, the breezy slips, casual flip-flops, and lightweight separates of summer no longer fit into fall’s busy daily routine. The September air takes on a slight crispness, the sun dips earlier, and it’s time to lock back into a hefty workload the late sunshine encouraged you to procrastinate.
I like my wardrobe to reflect my state of mind, which during the fall typically comprises a mix of polished and relaxed separates that can keep up with my 9-to-9 schedule. Luckily, I didn’t have to look far for a new season essential. Veronica Swanson Beard and Veronica Miele Beard, the sisters-in-law behind the New York-based label Veronica Beard, built their fall collection around the hardworking wardrobes of the trailblazing women that inspire them.
At the heart of the collection is the newly launched Trailblazer jacket—a single-breasted navy blazer made from a stretch twill that serves as the perfect topper to all your essentials. The fall campaign celebrates women in all walks of life, living their truth and doing so in clothing that makes them feel their most confident and fabulous self.
As an editor on the shopping desk, New York Fashion Week means a back-to-back schedule of runway shows, showroom previews, and meetings–with iced matcha breaks and spontaneous dinners throughout. You’ll often catch me on Houston Street in a uniform that reflects this go-anywhere, do-anything mentality. Lately, that’s been a classic blazer, styled with a crisp white shirt, worn-in jeans, and ladylike tote bag. The Trailblazer jacket fit right into this lineup.
When it’s not NYFW, mornings always begin the same way: with a quick walk to my local coffee shop before hopping on the train to the Vogue offices downtown. It’s my time to find focus and clear my mind before the busy day ahead.
Veronica Beard’s Trailblazer jacket streamlines the choice paradox when I’m headed out in a rush. It works day or night and looks polished no matter what–whether I’m sitting on the 25th floor, curating the week’s under-$300 edit, or grabbing drinks with friends after work in the Lower East Side.
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