With Elle Fanning , PinkPantheress , SOYEON , Lilas and Shan Yichun , Coach ’s latest global campaign explores what happens when personal style and music become a shared experience. With their new autumn campaign, “Live Your Story,” Coach asks what it might look like to step away from the screen and into the moment, all while using fashion and music as a language for meeting, expressing and belonging.
Launching today, 16th of September, the campaign builds on Coach’s continuing exploration of identity and self-expression, shifting the focus from the individual to the collective. At its centre is music: personal enough to soundtrack a singular identity, yet universal enough to bring strangers together.
The campaign stars Oscar-nominated actress Elle Fanning, who appears throughout four films directed by Emmy-nominated filmmaker Vincent Haycock . Each film introduces a different musician and sound, featuring PinkPantheress, SOYEON, Lilas and Shan Yichun.
Each artist also contributes their own music to the campaign, allowing their distinctive creative identities to shape the films.
The visual narrative begins on a bus, driven by Fanning on its way to a music festival. As passengers board, initially absorbed in their own worlds, music gradually becomes the force that draws them together.
The journey becomes a metaphor for the campaign’s central idea: that self-expression does not have to end with the individual. Instead, it can become an invitation to connect.
That idea extends to the cast itself: twelve Gen Z music fans from around the world appear alongside Fanning and the featured musicians, bringing their own experiences of live music and the role it has played in shaping their identities.
Naturally, fashion remains at the heart of the story. Coach’s iconic Tabby bag takes on a role beyond an accessory, becoming a conversation starter within the campaign’s narrative.
Five special-edition Tabbys have been created in response to the personal styles of Fanning and the four featured musicians. Alongside them comes a new series of concert ticket-inspired bag charms, designed to recall the keepsakes people collect from live shows with objects that can be gathered, exchanged, displayed and used to personalise a bag.
Coach is extending the campaign beyond its films through a global partnership with Spotify, connecting fashion, music discovery and live experiences. The collaboration includes a dedicated “ Live Your Story ” hub on Spotify, where listeners can explore their relationship with music, discover a personalised listening persona and access playlists shaped by their tastes.
“This fall, Coach and Spotify come together in a first-of-its-kind global cultural partnership built around a clear insight: Gen Z doesn’t separate identity into categories,” Joon Silverstein, Coach Chief Marketing Officer, says. “What they wear, what they listen to, and the communities they belong to are all part of the same personal story.
Coach champions the courage to explore and express who you are, while Spotify shapes how people discover and engage with music, artists, and creators. Together, we’re creating shared experiences at the intersection of music and style that bring people together and come alive through participation—as people shape them and make them their own.”
Most importantly, “Live Your Story” is designed to exist beyond the digital feed. The campaign’s Tabby Tour transforms the bus seen in the films into a travelling platform for live music, creative participation and community. Touring across the United States, United Kingdom, Japan, South Korea and China, the experience will bring performances, artist conversations and product customisation directly to audiences.
photography. courtesy of Coach words. Kelsey Barnes
Cara Delevingne has entered the lab, and thankfully she has brought jeans. For Autumn/Winter 2026, Cologne-based label ARMEDANGELS drops the British model, actress and musician into a fictional DETOXDENIM laboratory for ‘Never the Expected’, a campaign built around the idea that denim can and will evolve throughout time.
“The DETOXDENIM Lab is a symbol of our approach to innovation and our belief in challenging the way things have always been done,” says Creative Director Christiane Bördner. “Cara embodies the mindset behind it: staying curious, questioning the familiar and forging your own path.”
Delevingne feels indeed like the perfect face for the campaign, especially with her debut album ‘Not Normal’ arriving later this month and A24’s ‘Club Kid’ following in November. Her own relationship with the material is unvarnished.
“I don’t know if it’s unexpected, I just love denim,” she confesses. “I can never get enough of it.
I know that sounds bad, but it’s my favourite thing, so you can never have too much. Where’s the denim underwear?
Double-denim underwear would be so uncomfortable, but it’s a fashion thing!”
There is also a reason she fits ARMEDANGELS’ approach beyond the obvious wardrobe connection. “ARMEDANGELS does things in a way most brands simply don’t. And that matters, because you actually know what you’re wearing and how it was made,” she says, pointing towards a philosophy that has been at the heart of the label’s DETOXDENIM project since 2018.
The idea is to rethink denim production from the material itself through to the way jeans are washed and finished. Organic and recycled fibres are used alongside ozone and laser technologies designed to reduce water consumption and chemical use, while the collection also offers three levels of stretch, from non-stretch styles through to X-stretch options.
For Autumn/Winter 2026, the collection pushes this circular approach further with SaXcell Lyocell, an ultra-soft fibre made from recycled cotton waste and responsibly sourced wood pulp. ARMEDANGELS was an early adopter of the material, bringing it to market in spring 2025, and it now appears across the denim line alongside organic and recycled cotton.
“For the brand, I heard about why they were different: transparency, traceability, circularity, pieces that are made to last,” Delevingne says. “So no, it didn’t surprise me, that was already the reputation.”
The season also introduces selvedge denim, woven on traditional looms with a distinctive finished edge. Instead of the classic red selvedge thread, ARMEDANGELS opts for yellow this time, giving the detail a subtle house signature to match its corporate identity. The line leans heavily into bold washes, showcasing deep indigos and distinctive vintage finishes.
Fit remains central to the collection, with the women’s line moving across several key silhouettes. The Baarly high-waist barrel jeans and the workwear-minded Aalthea lead the statement shapes, sitting alongside the wide-leg Enijaa and Aastraeaas fits and the straight Aikaala.
The current lineup also integrates the low-waist baggy Haayi, slim Lejaani and classic skinny options, making the collection considerably broader. Men get their own rotation of shapes, including the relaxed-tapered Maakxy, the loose Jaameo baggy pantand the new straight-leg Maadox, running parallel to existing tapered and slim styles.
These coordinate with a fresh line of staples, including the striped Fietaa long-sleeve, the garment-dyed Maarkos t-shirt and the Alizaa sweatshirt.
“‘Never the Expected’ captures how we see ARMEDANGELS. We challenge the rules of the fashion industry and explore how they can be evolved through innovation,” says Martin Höfeler, CEO at ARMEDANGELS. “The new collection shows what becomes possible when materials, craftsmanship and design are considered as one.”
Delevingne also knows a thing or two about keeping clothes around. Asked about the oldest thing she still wears, she recalls a pair of childhood shoes she loved so much that, when her feet outgrew them, “we just cut the toes out instead of getting rid of them.”
The ARMEDANGELS DETOXDENIM collection is available now in stores and online. Find out more here .
photography. courtesy of ARMEDANGELS words. Gennaro Costanzo
Damson Madder is stepping into new territory for Autumn/Winter 2026, joining forces with Clarks Originals for its first-ever footwear collaboration. Bringing together Damson Madder’s playful, feminine-meets-utilitarian aesthetic with Clarks’ rich shoemaking heritage, the capsule reimagines two of the brand’s most recognisable silhouettes through a distinctly Damson lens.
Leading the collection is the iconic Wallabee, transformed in striking pillar-box red. The classic crepe rubber sole is paired with hiking-inspired lacing and eyelets, tonal red decorative lacing across the vamp, and a custom heel motif featuring the Damson Girl — a playful reinterpretation of Clarks’ original Trekman character from the 1970s.
The second style, the Nomad Damson Mule, takes inspiration from Clarks’ Nomad silhouette. Arriving in a rich “chocolate plum” colourway, the open-back Mary Jane-inspired design features a bespoke double strap finished with silver “D” and “M” branded buckles.
“We were often styling our collections and campaigns using Clark’s classic Wallabee shoes, and felt there was a natural affinity between the ‘Damson Girl’ and the Clarks customer,” Fontaine Anderson, Creative Director at Damson Madder, says. “The styles sit so effortlessly with our apparel collections that it felt like a natural fit to extend our design handwriting onto two of Clarks’ most iconic silhouettes.
I spent a lot of time delving into Clarks’ extensive archive of over 200 years, and reimagined some of their signature motifs and design details through a Damson lens.”
Adding further customisation, both styles are finished with polka-dot footbeds bearing Damson Madder branding and two bespoke fobs that can be mixed and matched to personalise the shoes. The collaboration grew from an existing affinity between the two brands.
“What we love about Damson Madder is that they maintain a specific and distinctive point of view in their collection while still completely understanding what a contemporary woman wants from their clothing,” Matteo Bellentani, Creative Director Clarks Originals, notes. “These are the types of brands we love to work with.
A brand that understands context and history while adding just enough distinctive perspective to make a classic their own.”
The Damson Madder x Clarks Originals collection launches 17 September 2026 via Damson Madder and selected retailers globally.
There is a point in every marathon when the hardest thing to find isn’t a helpful second wind, but the ability to hold onto your pace as fatigue starts to settle in. For its latest performance drop, Nike is addressing that exact moment by introducing the Alphafly 4 .
Rather than aiming to make a fast shoe faster, the design team rebuilt the silhouette as a comprehensive toolkit engineered to help distance runners maintain efficiency and form deep into the 26.2-mile pursuit.
The new iteration lands with serious structural upgrades, shaving weight while boosting output. It delivers 10 per cent more energy return than its predecessor and is 5 per cent lighter in a men’s size 8.5.
The core of this weight reduction comes from the debut of ZoomX LT foam, which is up to 17 per cent lighter than standard ZoomX material while offering an 8 per cent increase in energy bounce. Layered precisely above and below the scooped, carbon-fibre Flyplate, the ultra-cushioned foam works alongside dual forefoot Air Zoom units and a lightweight Fast Shot outsole to maintain a smooth, forward-rolling momentum.
Nike’s Senior Principal of Running Footwear at the Sport Research Lab, Emily Farina, says the shoe came from studying what happens as runners tire. “A marathon is dynamic,” she says. “With Alphafly 4, we spent years listening to athletes, studying how fatigue impacts performance and running mechanics, refining every element of the system to help runners maintain efficiency when it matters most.”
On top, the shoe features a reconstructed Atomknit upper designed for a precise, distraction-free fit. The fully seamless, breathable mesh integrates zoned midfoot cables, an integrated heel unit, and a moulded sock liner to anchor the foot securely through every stride.
The development of the shoe drew heavily on insights from distance runners of all abilities, using extensive women’s trials and data collected via Nike’s Project Dreamweaver to maximise stability and comfort over long distances.
The pedigree behind the Alphafly lineage already includes landmark athletic milestones — from Eliud Kipchoge ’s historic sub-two-hour marathon and the late Kelvin Kiptum’s world record to Sifan Hassan ’s recent gold-medal performance in Paris. Recent test runs continue to back up the data, with Nike athlete Addisu Gobena wearing the shoe to secure a course-record victory in Sydney.
The Nike Alphafly 4 launches today with an early, limited digital release, followed by a broader global rollout on 29 October online and at select retail locations. Find out more here .
photography. courtesy of Nike words. Gennaro Costanzo