Understated yet stylish New York women who frequent Salon 94 on east 89th street, Café Sabarsky, or the Toteme-Khaite-The Row triangle on the Upper East side, will want to add a downtown destination to their weekend rotation. Dutch womenswear label, Róhe, has planted its flag at 77 Mercer street.
It’s a true wardrobing label: the pieces are modern, elegant, and buildable. Inherently minimalist in its aesthetic, each piece still feels emotional, be it in the materiality, the details, or the texture.
You may have become familiar with the brand from their strong online presence, if not through our edits on Vogue Shopping—the label has exploded since getting its start in 2021. In the early days of supporting the brand, I’d often get stopped in the streets during fashion week by editors, stylists, and buyers asking who was behind a leather jacket or trouser I was wearing.
The label has assortments on all of the major online players, though now, you can get to know them on a deeper level, entering the world of Róhe and Amsterdam’s Huis de Vicq right at home in Manhattan.
When you enter the store off the bustling cobblestone streets of SoHo, you’re transported to a minimalist’s oasis—and you can’t help but whip your phone out for a photo. The front quarter of the store feels more like a gallery space than a retail shop, complete with bespoke woodwork by Dutch DeanWorks stocked with porcelain cups from Japanese brand Time & Style, where customers are offered tea and encouraged to stay a while.
The space is home to collectible interior design pieces including chairs from Olivier Gagnère, white slipcovered Gervasoni Ghost couches, and classic Dutch paintings. Those who stay to try on pieces from the collection are in for a real treat in the dressing rooms. The largest even has a sky light, which for a ground level Manhattan building feels like a real luxury.
In addition to the brand’s fall/winter collection displayed on a long rail that trails the left side of the store, the New York brick-and-mortar (its first retail space, mind you) stocks select store-only exclusives, titled Atelier. These include a beautifully constructed leather blazer, lace slip skirt, and a sculptural metallic dress, all made in the Amsterdam HQ from leftover fabrics.
The bridal capsule sits in corner, and another, the label’s Heritage collection, which is their take on permanent wardrobing. Accessories, leather gloves to cloches and leopard print pillbox hats, are scattered throughout, alongside a preview of the brand’s footwear, set to debut next spring.
I’ve kept a metal running list of pieces I wanted to try on after viewing the collection earlier this spring in Paris, and the opportunity has finally presented itself. Here’s everything I tried on for fall.
Tuxedo Dressing
If you’ve read the Vogue Shopping print guide to fall, you’ll know that I am a fan of the cummerbund moment happening right now. These trousers do all of the heavy lifting for you with a built in pleated satin waistband.
After only a few days of New York Fashion week under our belts, it’s clear the trend isn’t going anywhere anytime soon, making it even a better time to invest in it. Top it off with one of Róhe’s signatures—a drapey satin top—and a pendant necklace from their display case of treasures, featuring vintage silver jewelry alongside the house’s contemporary styles.
Grey Area
Róhe has a strong offering of tailoring and suiting and I was instantly drawn to these grey separates. The top nods to the femininity of the label, with a draped neckline and sculpted sleeves, yet rendered in a traditional menswear slub fabric, it’s given a refreshing juxtaposition. Pair with the coordinating tapered trousers for a complete look.
Spotted!
Róhe’s micro spot cheetah print is back for another season. After debuting the print pony hair last fall, pieces were quick to sell out.
Lucky for us New Yorkers, you can get your hands on the pieces right in the heart of SoHo. Not to worry, the coat version is there too, in both sleek black calf hair and spots.
Their classic black crewneck knit was the ideal companion—soft and oversized, it’s the kind of cozy piece you’ll live in during the colder months.
Evening Textures
While a statement top like this fringed vest draws the eye immediately to the rack, the rich black velvet silhouettes in the collection should not go unnoticed. Particularly this slightly fluted maxi skirt. As someone who loves separates for evening dressing, a black column skirt is my answer to the LBD. To meet the hem of the top, I shrugged it down to sit low slung on my hips. Perfection!
Everyday Cool
In addition to the many feminine silhouettes you’ll find in store, the brand also has a strong assortment of off-duty classics—standouts including the aviator leather jackets and relaxed denim. During the colder months, this exact combination becomes a reliable uniform for a certain kind of fashion insider. Not to mention, black and white is the brand’s most-used color palette.
Fall Foundations
It was a corduroy-heavy season, and I looked forward to trying Róhe’s version with it’s sharp pleats and relaxed leg. I am a sucker for a blue button-down and a tailored black coat—two absolute must-haves in my wardrobe. Consider these pieces your new essentials.
Updated Lady
One of the biggest trends we’ve reported on this season is a new take on ladylike. Róhe’s collection is no stranger to ladylike silhouettes, particularly in the tailoring space. A collarless boucle blazer feels just right for the moment, especially when paired back to a wide-leg jean. Buttons are a nice update for customers who already own the traditional Chinese pankou closure style that has become a brand signature.