In the 1990s, a Tommy Hilfiger rugby shirt could travel a long way from its preppy origins, landing in hip-hop wardrobes several sizes bigger than the designer might have intended. That cultural detour is exactly what makes the American label’s new collaboration with Hiroshi Fujiwara interesting, bringing New York’s collegiate wardrobe into conversation with Tokyo’s streetwear sensibility.
For their first partnership, Tommy Hilfiger and Fujiwara’s FRGMT revisit the decade that helped turn American prep into a language understood far beyond the Ivy League.
“I’ve always been inspired by bringing different worlds together,” says Hilfiger. “For this collection, we went back to some of our favourite ’90s pieces and looked at them through his distinctly Japanese point of view.” The result is a limited-edition capsule that holds onto the familiar while introducing a few unexpected turns, with a pale blue Tommy Flag replacing the brand’s traditional red, white and blue treatment and FRGMT’s signature thunderbolts and polka dots appearing throughout.
The wardrobe begins with the building blocks of prep: rugby shirts, button-downs, varsity jackets, chinos and field jackets. Archival favourites join the line-up, including the Regatta jacket, sailing polo and duffel bag, while the wider collection extends into denim trucker jackets, drawstring hoodies, cable-knit jumpers, diamond-check knits, relaxed T-shirts, ankle jeans and accessories such as checked caps, wool beanies and a duffel bag.
Soft flannel check shirting, dry cotton jersey, washed nylon and heavyweight cotton twill give these familiar designs a variety of finishes.
For Fujiwara, the appeal goes back to his own encounters with music and subculture. “I was into the punk music scene and London culture during my teenage years,” he explains, before recalling his later discovery of hip-hop in New York.
He remembers seeing artists wear Tommy Hilfiger “in their own way”, often through baggy, oversized proportions that gave the clothes a completely different character. The campaign follows that same spirit through a fast-paced film set against New York street culture, with skateboarding and spontaneous movement bringing an uptown wardrobe into a more playful setting.
Hilfiger’s own cultural outlook dates back to People’s Place, the store he opened at 18 as a meeting point for young people to discover clothes, listen to records and connect. Fujiwara, meanwhile, built FRGMT around his distinctive view of design and the influences he gathered across London, New York and Tokyo.
“Hiroshi and I come from different places, but we share that curiosity about what’s happening around clothing,” says Hilfiger. “That common ground gave us a natural connection when we started working together.”
The Tommy Hilfiger x FRGMT capsule is now available at selected Tommy Hilfiger stores and online. Find out more here .
photography. courtesy of Tommy Hilfiger words. Gennaro Costanzo
Rosé is back with Puma for another style adventure, this time giving the Speedcat a glossy, reptilian edge. The BLACKPINK star fronts the latest campaign for the Speedcat Croc , which swaps the racing-inspired simplicity of the original for shiny crocodile-effect detailing, taking the familiar silhouette in a decidedly dressier direction.
The release follows Rosé’s previous appearance in the Speedcat Étoile campaign , where the 1999 archive silhouette took a pastel, balletcore-inspired detour in soft pink suede and oversized satin ribbons tied into grand bows. The Croc edition takes a different approach, replacing those romantic flourishes with a play on texture that feels closer to eveningwear than the racetrack.
Here, soft suede forms the upper, while glossy crocodile-effect overlays trace the signature Formstrip and eyestays, creating a contrast between matte and shine. Tonal Puma branding and matching laces keep the details in check, allowing the materials to do the heavy lifting. The collection comes in three colourways: classic black, deep brown and off-white, each offering a different take on the same understated shape.
Photographed in a softly lit, retro interior, Rosé brings her characteristic ease to the campaign, with the nostalgic setting lending the images a distinctly cinematic feel. The styling also highlights how far the Speedcat has travelled since its days on the circuit, with its slim profile now equally at home beyond the paddock.
Originally inspired by the fireproof footwear worn by Formula 1 drivers, the Speedcat has moved from motorsport into everyday wardrobes, becoming a favourite among those who prefer their trainers close to the ground. With its crocodile-textured accents, the latest edition gives that sporting legacy a more refined finish without losing the streamlined proportions that made the silhouette recognisable in the first place.
The Puma Speedcat Croc is available now online, at Puma flagship stores and selected stockists. Discover more here .
photography. courtesy of Puma words. Gennaro Costanzo
If whimsy winter is on your list of preferences for the season, Chanel has provided the ultimate blueprint for the slopes. Marking Matthieu Blazy ’s first interpretation of ‘ Coco Neige’ , the 2026 campaign brings the Maison’s signature tweeds and accessories into a wardrobe designed for fun winter adventures.
Photographed by Julien Martinez Leclerc , the images star Elodie Guipaud, Feng Jiao Long and Lia Marie Mielke in a winter wardrobe that treats the ski slopes as an excellent excuse for dressing up, with a playful retro streak running through the alpine looks.
Bright red leads the way, appearing in a red-and-white ski ensemble with contrasting blue stripes, while graphic checks and two-tone knits bring a little après-ski nostalgia to the mountains. There is also a red-and-white tweed jacket paired with a skirt, oversized shearling hats and a quilted black shoulder flap bag.
Elsewhere, a black-and-ecru checked coat is teamed with a long scarf featuring colourful penguins, while a red cardigan, black skirt and fluffy cream mittens offer a slightly more relaxed take on winter dressing.
The accessories deserve a run of their own, introducing the collection’s most lighthearted surprises. Shield sunglasses in bold red, blue and black give the collection a futuristic ski-lift attitude, while shearling-lined mules inspired by men’s loafers bring a touch of après-ski mischief to footwear.
Fur hats, playful penguin-shaped earrings and bags in everything from quilted technical nylon to fluffy shearling add to the mix, with the double-C logo appearing across hats, bowling and shopping bags, scarves and mittens. A very popular piece is a plush, two-tone penguin clutch featuring a bright orange beak, a classic leather-interwoven chain strap and the golden interlocking double-C emblem as its eyes.
Designed to move between the mountains and the city, the collection pairs ski jackets and suits with relaxed proportions, denim, jersey, wool and cashmere. The familiar Chanel palette of black, white and beige gets interrupted by vivid blues, yellows and reds, while the penguins and polar bears dotted throughout the collection give the whole affair a welcome sense of humour.
After all, the weather may be unforgiving, but there is no reason your outfit should be dull.
The Chanel Coco Neige 2026 collection launches in boutiques on 21 October, just in time to plan an extremely fashionable escape to the mountains. Discover more here .
photography. courtesy of Julien Martinez Leclerc for Chanel words. Gennaro Costanzo
Jude Bellingham, Arda Güler, Aurélien Tchouaméni, Carlos Espí, Eduardo Camavinga and Yan Diomandé for Louis Vuitton.
The Champions League comes with enough pressure without having to worry about the airport outfit. Louis Vuitton has that part covered for Real Madrid , returning for a second season with a refreshed off-duty wardrobe for the club’s men’s and women’s football teams and men’s basketball squad.
Designed by the House’s Men’s Studio under Pharrell Williams , the new additions bring a little Monogram to the team bus, a cashmere coat to the touchline-adjacent itinerary and a reversible jacket that makes packing decisions fairly easier.
Naturally, these particular look variations are reserved exclusively for Real Madrid players and club representatives, with a campaign roster featuring Jude Bellingham , Arda Güler , Aurélien Tchouaméni , Carlos Espí , Eduardo Camavinga and Yan Diomandé among the athletes pictured in the house’s teamwear.
Taking its cues from Louis Vuitton’s Trunk collection , launched earlier this February, the updated Formal Travel wardrobe is where the fun begins. A new navy nylon jacket can be worn two ways, revealing an all-over Monogram when turned inside out, while the exterior keeps things more understated with an embroidered Real Madrid crest and an embossed leather Vuitton signature on the pocket.
Even the inside of a jacket gets the VIP treatment with a personalised label inside carrying both the club’s and the House’s signatures.
Jude Bellingham, Arda Güler and Aurélien Tchouaméni for Louis Vuitton.
Yan Diomandé and Marc Cucurella for Louis Vuitton.
There is a new navy sweater, too, with a contrasting leather Vuitton signature across the chest and the Real Madrid crest embroidered on the back. The beige polo replaces last season’s navy version, adding another colour to the rotation, with an embossed LV signature at the hem and the club crest on the front.
Accessories have also received attention, including a reversible LV Dimension and Frog belt in leather and Monogram canvas, plus a streamlined navy cap with tonal Louis Vuitton embroidery. Away-game dressing, it seems, is all about the details.
For more formal appearances, the existing tailored suit stays put, joined by a new blue shirt with subtle white stripes and the beige polo for a less traditional take on the look. The standout addition is a cashmere coat from Louis Vuitton’s permanent collection, complete with a removable Monogram scarf that attaches to the collar with a button.
The Real Madrid crest and embossed leather LV signature appear on the exterior, while the lining features Monogram detailing and a personalised label bearing both brands’ names alongside each player’s initials.
The leather goods bring another reason to look twice, with the Mon Monogram personalisation service marking the 130th anniversary of Louis Vuitton’s iconic pattern. While the bespoke player gear won’t hit public retail shelves, clients can purchase classic items like the Keepall and Horizon in stores to customise them via the service.
The partnership first began in 2025, extending the French House’s long-standing relationship with elite sport beyond its celebrated Trophy Trunks and into the wardrobes of the athletes themselves.
Discover the Louis Vuitton Real Madrid collection here .
photography. courtesy of Louis Vuitton words. Gennaro Costanzo