From sumptuous knitwear and polished tailoring to dark denim and elegant boots, H&M has already nailed winter’s most expensive-looking trends.
Whilst the current weather forecast calls for a cashmere knit and jacket at 9am and practically a bikini come 1pm, getting dressed feels particularly tricky right now. One thing, however, is certain: winter is only a matter of weeks away. And, naturally, H&M has already nailed the chic cold-weather trends set to dominate the season.
From sumptuous V-neck wool and cashmere knits to funnel-neck jackets and the return of sleek ’90s noir tailoring, H&M’s new-in section is currently a masterclass in expensive-looking winter dressing. Think sharp cropped blazers paired with fluid trousers, dark indigo denim that instantly makes an outfit feel more polished and elegant kitten-heel boots designed to peek out beneath long hemlines.
It’s a decidedly grown-up approach to cold-weather dressing, with rich fabrics, sophisticated silhouettes and elevated basics doing most of the heavy lifting.
Keep scrolling to shop the chicest winter trends taking over H&M right now.
There's some inherently sophisticated about a v-neck knit, and this 100% wool version is also available in a dusty beige.
The exaggerated v-neck feels slightly more directional, while the mohair adds texture to an otherwise simple outfit.
The perfect cosy knit for the upcoming winter season.
From the fine-knit texture to the relaxed proportions, this feels much more refined than its price-tag suggests.
Sleek navy provides a welcome break from the usual neutral colour palette.
A wool coat is essential for the chilly months.
From the double-breasted designer to the funnel-neck, this is the ultimate winter jacket.
The funnel-neck details adds a contemporary touch to the classic trench.
If you told me this was a vintage boutique find, I'd believe you.
The most expensive-looking find in this edit.
This rich-looking brown hue is a great alternative to classic black trousers.
The best-selling wide-high jeans, now available in a inky indigo that's perfect for this season.
Denim meets tailoring with these chic barrel-leg jeans.
Bootcut jeans are the ultimate trending denim silhouette of 2026.
Cigarette jeans are so chic for right now.
Sleek stovepipe jeans are the trending silhouette of 2026.
You'll get so much wear out of these coated black boots.
The sumptuous suede-like texture is perfect for this time of year.
Just add a midi slip skirt and roll-neck knit.
Add some texture with these croc-effect boots.
Marina Avraam is Senior Shopping Editor at Who What Wear UK , where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear , Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.