The early bird catches the best Zara winter buys. Shop the pieces our editors already have their eyes on for the upcoming cold season below.

After more than 10 years working in the fashion industry, I’ve become pretty adept at spotting the high-street pieces that can pass for designer, and, like it or not, Zara is often where the really good finds are hiding. The trick is getting there before everyone else does.

With the new season front of mind, my fellow Who What Wear editors and I are already keeping a close eye on the retailer’s new-in section, looking beyond the transitional buys and towards the pieces that will earn their keep when temperatures really drop. Think beautifully cut wool coats , leather trousers that instantly elevate an outfit, knee-high boots that work with practically everything and those cosy finishing touches that make winter dressing feel considered rather than purely functional.

These are the hardworking investments that can make even your most basic jeans-and- knitwear combination look much more expensive.

Of course, the downside of finding something brilliant at Zara is knowing it probably won’t stick around for long. By the time the first proper cold snap hits, those standout pieces have a habit of selling out just when you need them most.

So, I’ve asked around the office and collated a list of the best Zara early winter buys for 2026 that we think are worth snapping up now. From timeless wardrobe staples that will no doubt make an appearance every year, to the standout pieces that give an outfit that elevated designer feel, consider this your head start on a seriously chic (and affordable) winter wardrobe.

Zara does great affordable cashmere that always sells out. The v-neck makes this classic feel modern and cool. Yes, I just added it to my basket.

These loafers could so easily pass for designer.

A leather-look skirt is a great addition to your winter workwear rotation.

I plan to layer this over thin cashmere knits for extra warmth.

For warmth without bulk, opt for a long suede or leather coat.

I love a pop of red in winter, and a triangle scarf is the most modern way to do it.

Cream in winter is so chic, and this has such a beautiful texture to it as well.

Everyone needs a great pair of black jeans to rely on all winter. These are great for dressing up and down.

The neckline on this is so cosy and great for layering under coats.

Pillbox hats have already been seen all over the street style during fashion month.

A really, really useful pair of trousers.

Argyle knits are going to be huge this winter. Mark my words—buy one of Zara's styles now before they all sell out.

Such a beautiful, rich colour to add to your cold-weather shoe rotation.

I love the unique styling options these bring.

This is such a great price for 100% wool.

I always think a smart winter coat is underrated. You could throw this timelessly chic style on over every party outfit for years to come.

Cargo trousers are set to be a staple in every cool girl's 2026 winter wardrobe.

I can't get over how good this coat is. I'm predicting a fast sellout.

All the cool girls will be shrouded in faux fur this winter.

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys .

Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy.

After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots.

As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.