Amazon Prime Day is upon us—are you ready to add to cart on repeat? Start flexing your fingers now: On October 6 and 7, the retailer’s vast beauty marketplace is the place to be for deals on some of the buzziest beauty products in nearly every category.
Whether you’re committed to strengthening your nails this fall, stocking up on a peptide serum that will keep your skin barrier strong all winter, or simply want to take Teams calls while wearing a hands-free hair-growth device (multitasking at its finest), our beauty team and experts have you covered.
Vogue’s Favorite Beauty Products on Amazon:
Best for Healthy Nails: ISDIN Si-Nails Nail Strengthener, $39
Best Hair-Growth Gummies: OMI Hair Growth Peptides, $ 86
Best for a Bedtime Ritual: Ancient Minerals Magnesium Oil, $20
Best for a Glass Skin Glow: Rejuran Turnover Ampoule, $52
Best for Shiny “Glass” Hair: IGK Disco Disco Clear Gloss Shine Spray, $34
Best Sunscreen: EltaMD UV Clear Broad Spectrum SPF 46, $46
Best LED Mask: CurrentBody Red Light Therapy LED Face Mask: Series 2, $450
Best Hydrating Serum: Allies of Skin Copper Tripeptide & Ectoin Repair Serum, $199
Best Hair Mask: K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask, $29
Ahead, take a peek at 20 must-know beauty products on Amazon—for your Prime Day perusing and beyond. No matter what you add to cart, trust that our edit includes products that our editors have tested and continue to use on repeat, as well as TikTok favorites that came by their viral fame honestly, and skin-care products vetted by dermatologists.
With thicker hair, glassier skin, and plenty of deals in the forecast, it’s going to be a rather plummy two days. Happy shopping!
Best for Healthy Nails: ISDIN Si-Nails Nail Strengthener
Why We Love It: I love getting regular manicures as a relatively inexpensive act of self-love, but the constant polish doesn’t always love my nails back. This Amazon Prime Day, I’m eyeing this Isdin nail strengthener—recommended by some of my Vogue peers—as a way to temper my salon indulgences.
From the same brand that makes the silky night serum I adore, the Si-Nails potion harnesses hyaluronic acid and mastic oil to hydrate and boost keratin production. Designed for once-a-day use on dry, bare nails, it’s been shown to create visibly healthier nails and cuticles.
I don’t see any reason not to, ahem, nail it down at a discount.
Best Lip Balm: Summer Fridays Lip Butter Balm
Why We Love It: A bona fide TikTok legend, Summer Fridays’ coveted balm uses shea and murumuru seed butter to deeply condition the pout. With a mask-like formulation, it envelops the lips in a coat of sheer, glossy hydration, and it can be used as an overnight mask.
During the day, the balm layers easily over or under lipstick. It’s available in 14 shades and flavors, ranging from the baby-pink Strawberry Soft Serve to the shimmery beige Mocha Bonbon.
But at Vogue HQ, we like our balms with a little caffeine buzz.
Editor’s Experience: A mainstay in my lip balm rotation is Summer Fridays’ lip butter balm in the shade Iced Coffee. Generally, I am opposed to fragranced beauty products, but there are a few exceptions that have won me over. The scent is pleasant, but not overpowering, and the tint is subtle. —Concetta Ciarlo, beauty shopping writer
Best Hair-Growth Device: iRestore Essential Laser Red Light Therapy Cap
Why We Love It: iRestore’s high-tech helmet is a more affordable alternative to Vogue’s favorite red-light-therapy cap, the iRestore Elite cap. (And this Amazon Prime Day, it’s even more affordable!) Equipped with 120 LEDs, this FDA-cleared device may promote hair growth after four months—with consistent use. The brand recommends wearing the cap for 25 minutes, every other day, for three to six months.
Best Retinal Serum: Medik8 Crystal Retinal
Why We Love It: With a progressive-strength system that caters to retinol rookies and regulars alike—simply start at the lowest concentration and work your way up—this clinically backed formula harnesses retinal. Generally considered more potent than traditional retinol, the vitamin A derivative releases gradually thanks to crystal encapsulation technology.
“This just feels so good on the skin,” Vogue contributor Audrey Noble has said. “It feels like velvet, and my skin just feels so soft after using it.
After a couple of weeks, I’ve noticed my skin looks smoother and brighter.”
Editor’s Experience: “I like my retinals non-irritating and customizable, which is why I’ve been relying on Medik8’s Crystal Retinal 3 Serum. Encapsulated retinaldehyde leads the formula, working in tandem with glycerin and hyaluronic acid to improve fine lines, skin tone, and texture.” —Kiana Murden, beauty editor, shopping
Best Hair-Growth Gummies: OMI Hair Growth Peptides
Why We Love It: In the quest for shinier, healthier, more plentiful hair, Vogue editors have tried everything from serums to devices and in-clinic treatments. And of course, a solution that has a winsome, wild-berry flavor is one we’ll gladly consider.
From Omi—which has endeared itself to our editors with its surprisingly effective peptide supplements—these gummies not only taste like pie filling but contain IFP-131 Hair Growth Peptides. The clinically tested ingredient has been shown to reduce hair loss in 90 days.
Editor’s Experience: I am wondering if all the sweet baby hairs popping out of my head are thanks to the Omi Hair Growth Peptides gummies I’ve been eating every night! They’re so tasty I never forget to skip a day, and my bob can nearly touch my shoulders now. —Arden Fanning Andrews, beauty editor-at-large
Best Hydrating Serum: Allies of Skin Copper Tripeptide & Ectoin Advanced Repair Serum
Why We Love It: Fall and winter, with their dipping temps and cranked-up indoor heating, call for strategic hydration. Allies of Skin’s copper peptide-infused serum is up to the task. The reparative salve quenches dryness with ectoin and sodium hyaluronate, but that’s not all it does. The multitasking salve has copper tripeptides and niacinamide to address hyperpigmentation and boost overall skin elasticity.
Editor’s Experience: At 46, I’ve been trying to give my skin barrier a little more love lately—particularly because I live in Chicago, where the winter weather is, well, what it is. This serum comes highly recommended by some of my Vogue peers, so I’ve just started using it every other night, when I’m not using retinol.
I’m a sucker for the serum’s pretty, cornflower-blue hue, but also for its texture: It’s cushiony, instantly hydrating, and non-sticky. —Jenny Berg, contributor
Best for Lifted Eyes: StriVectin Tighten & Lift PepTight 360 Tightening Eye Serum
Why We Love It: In the pursuit of tighter, lifted skin, Vogue editors and testers have become well-acquainted with StriVectin—and have firmer skin to show for it. The brand’s core technology, NIA 114, strengthens the skin barrier and boosts the performance of other active ingredients.
Here, the exclusive tech is enhanced with firming peptides, caffeine, and marine ferment, plus brightening kakudu plum extract. Designed to help the skin around the eyes look firmer and smoother, the serum also has a cooling, depuffing effect.
Editor’s Experience: All hail the cooling metal applicator on this tightening eye cream. On mornings when my face looks puffy (which is, honestly, most mornings), the cooling tip is just what the doctor ordered.
I also like that this is in a tube that dispenses just the right amount of product with every squeeze, rather than a jar I have to dip my finger into. It makes it very easy to apply, and ease is something I go for in a morning routine—or, really, any kind of routine.
Finally, it feels ultra-hydrating. —J.B.
Best for a Bedtime Ritual: Ancient Minerals Magnesium Oil
Why We Love It: Though the science surrounding topical magnesium is still early-stage, it’s thought that sprays and other products infused with the mineral can benefit sleep quality and overall health. If you’re going to try it, you may as well start at the top.
Vogue’s favorite overall magnesium spray, this oil-based salve—on sale for Amazon Prime Day—harnesses a top-rated form of magnesium. “Ancient Minerals sources their magnesium chloride from the Zechstein seabed,” skincare expert Vanessa Lee previously shared.
“This is the most well-known magnesium spray for its purity.”
Best for Fuller Brows: MAKE Beauty Nano Brow Micro Eyebrow Pencil
Why We Love It: A Vogue favorite for creating volume and fullness in older women’s brows, MAKE Beauty’s Nano Brow Micro Eyebrow Pencil has an ultra-fine tip that dashes on realistic, hair-like strokes. With a built-in spoolie to finesse brow shape and blend color, the pencil is made with lab-engineered ingredients designed for minimum irritation and maximum staying power.
The pencil comes in five hues—including black, brown, and taupe—and its pigment goes on lightly to avoid a look that’s too thick or opaque.
Best for a Glass Skin Glow: Rejuran Turnover Ampoule
Why We Love It: A buzzy ingredient for delivering a glass-skin glow, PDRN is the star of this K-beauty formula. Hydrating, smoothing, and radiance-boosting, the serum also has brightening niacinamide, antioxidant-packed raspberry leaf extract, and aloe vera and calendula for hydration.
Just remember: consistency is key here. “The results tend to appear gradually with consistent use—expect improved moisture, smoother texture, and a healthier glow rather than dramatic tightening or instant wrinkle elimination,” board-certified plastic surgeon Babak Azizzadeh, MD, previously said.
A longtime cult-favorite in Korea, the serum also strengthens the skin barrier and boosts collagen production.
Editor’s Experience: I’ve heard so much buzz about this product—and PDRN in general, of course—I had to give it a try. What I appreciate most here is the texture.
It feels more like a cushiony glaze than a standard serum, and it keeps my skin soft, moisturized, and glowy throughout the day. I also like that it’s gentle enough to layer with other actives; sometimes, when I’m feeling extra dull or dry, I apply it in the morning after vitamin C. —J.B.
Best Volumizing Shampoo: Living Proof Full Shampoo
Why We Love It: One of our top hair-thickening shampoos, this Living Proof formula is a go-to for Vogue alum Clarissa Schmidt. “I love the way my hair feels, smells, and looks after every shower—I receive compliments nearly every time I rush out the door!” she previously wrote.
Ideal for fine or flat hair, the sulfate-free shampoo cleanses with an amino-acid complex that won’t strip hair of its natural oils. It also contains amaranth peptides to plump hair fibers and phytantriol to preserve color.
As a bonus, it has a spa-like, green-tea-and-citrus scent.
Best for Shiny “Glass” Hair: IGK Disco Disco Clear Gloss Shine Spray
Why We Love It: Vogue’s top finishing spray for achieving soft hair with a mirror-like shine (AKA “glass hair”), this IGK spray comes in an ultra-fine micro mist with a weightless finish. Suitable for all hair types, the spray also protects against color fading, UV damage, pollution, and static.
With a light citrus scent, it’s designed for use on dry hair; apply it to the mid-lengths through the ends, and reapply as needed throughout the day.
Editor’s Experience: My hair is ultra-fine, so almost any kind of finishing spray makes me look freshly drowned, rather than freshly coiffed. This, my friends, is the exception.
Its “weightless finish” claims are real—not mere marketing jargon—and it instantly makes my hair feel softer. I’ve been using it a lot this fall to ward off static, too, and it works like a shining star (or, you know, disco ball).
Plus, it has a nice, light, citrusy scent. —J.B.
Best Sunscreen: EltaMD UV Clear Broad Spectrum SPF 46
Why We Love It: Lightweight, non-comedogenic, and dermatologist-approved, this silky sunscreen delivers broad-spectrum SPF 46 protection while helping calm and hydrate acne-prone or sensitive skin. With a clear, natural finish, it layers seamlessly under makeup. “I frequently recommend UV Clear to my acne-prone or oily skin patients for excellent sun protection that won’t promote breakouts,” Dr. Blair Murphy-Rose, a board-certified dermatologist, previously told Vogue. "And my patients love it!”
Editor’s Experience: This strikes the exact right balance in texture. It’s thick enough to feel like it’s actually doing something for my skin, but it sinks in quickly and leaves a silky, ready-for-makeup finish behind. As someone prone to a little pinkness (and not just from the sun), I appreciate that the formula has niacinamide, too. I’d file this under: Dermatologist-approved, morning must-have. —J.B.
Best Multitasking Skincare Product: U Beauty Resurfacing Compound
Why We Love It: “Ugh, this stuff is just so good,” Vogue’s shopping beauty editor Kiana Murden wrote. “It improves my skin’s radiance and texture overnight without any dryness or redness.” Designed as an eight-in-one multitasker that serves as a toner, a vitamin C serum, retinol treatment, and more, the treatment is also a favorite of Gabrielle Union.
While sharing her beauty secrets with Vogue, the actor said, “If I have a hero product, it’s the [U Beauty] Resurfacing Compound. I started using U Beauty [a few months ago], and I’ve never gotten more compliments on my face.”
Editor’s Experience: Ugh, this stuff is just so good. Whenever I’m so lucky to receive a bottle, I hide it away from friends, family, and beauty-closet perusers. I’m normally generous, but this is just for me! I hoard it because it improves my skin’s radiance and texture overnight without any dryness or redness. It’s becoming a top contender for desert island must-haves. —K.M.
Best LED Mask: CurrentBody Red Light Therapy LED Face Mask: Series 2
Why We Love It: This silicone mask delivers three clinically studied wavelengths—red, near-infrared, and deep near-infrared—to target everything from fine lines and wrinkles to dullness and uneven texture. Its 236 LEDs provide full-face coverage, while the flexible design contours comfortably to the face. Each treatment takes just 10 minutes, and the mask is said to reduce the appearance of wrinkles and plump up skin after eight weeks of consistent use.
Editor’s Experience: Hands-free skin-care devices are important to me simply because I’m addicted to my phone and can’t imagine not being able to use my hands to scroll for even a few minutes—making this Currentbody mask incredibly appealing. When I use it, I notice brighter skin throughout the week, and while I don’t have any fine lines or deep wrinkles yet, I sleep in peace knowing that I’m getting ahead of them now.
Also, for Netflix lovers, this is the same mask seen on Netflix’s Emily in Paris. J’adore! —Iman Balagam, contributor
Best French-Pharmacy Classic: La Roche-Posay Cicaplast Balm B5+
Why We Love It: This French-pharmacy classic soothes, nourishes, and protects irritated skin. “If you’ve tried this stuff, you wouldn’t wonder why I’m seemingly hoarding tubes of it,” Murden wrote.
“It’s thick, creamy, and emollient without being greasy; qualities that allow me to treat chapped, dry, rough patches without annoying residue.” The multipurpose cream can be used on the face, body, and lips, and, according to the brand, it’s suitable for babies, children, and adults.
Best Niacinamide Serum: Anua Niacinamide 10+TXA 4 Serum
Why We Love It: The best niacinamide serums—including this K-beauty staple—help the skin look bouncy, bright, and smooth. Anua’s lightweight salve combines niacinamide with tranexamic acid to boost radiance and create a more even skin tone. It also has hyaluronic acid and polyglutamic acid to hydrate and soothe. Fun fact: The serum’s rosy hue isn’t just for aesthetics. It comes from the natural hue of vitamin B12.
Best Vitamin C Serum: iS Clinical Pro-Heal Serum Advance+
Why We Love It: Dermatologists approve of this water-based serum, which is powered by 15% time-released L-ascorbic acid. Also enhanced with vitamins E and A, the gentle salve delivers antioxidant protection to soothe skin irritations, including rosacea, cystic acne, and scarring—and it’s a panacea for redness.
When sharing her beauty secrets with Vogue, actor Sarah Pidgeon said of the serum: “There’s vitamin C in this, and after using it consistently, I think it’s helped my redness a lot.”
Editor’s Experience: This is one of my favorite vitamin C serums of all time. As someone with combination skin, I need something that will not oil-based to avoid exacerbating my skin’s sheen. iS Clinical’s is lightweight and notably gentle despite being powerful enough to improve dark spots and rosacea. —K.M.
Best Hair Mask: K18 Biomimetic Hairscience Leave-In Molecular Repair Hair Mask
Why We Love It: Another TikTok legend, K18’s leave-in mask uses the patented K18Peptide to repair damage from bleaching, coloring, chemical treatments, and heat styling. Unlike traditional masks that simply coat the hair, this lightweight formula works at the molecular level to reconnect broken bonds.
It leaves strands stronger, smoother, and bouncier. Better yet, it works in just four minutes and requires no rinsing.
Celebrity colorist Aura Friedman once told Vogue that the formula helps keep hair “shinier and more manageable” with consistent use.
Editor’s Experience: “One of my all-time favorite deep conditioning treatments, this has been in regular rotation in my hair-care routine for the past year and a half. I have very high porosity hair, I’m no stranger to using heat tools, and I’ve also spent many years experimenting with color.
While I’m now loyal to my natural color, but can’t seem to put down my Dyson AirWrap, this lightweight mask makes my hair feel soft to the touch and heat-protected. Plus, I absolutely love that it’s a leave-in, because I hate having to dissociate in the shower while waiting for a traditional hair mask to run its course.” —Conçetta Ciarlo, beauty shopping writer