If You Have The Row Taste on a Budget, These $98 Fall Flats Are For You

Shop the best-selling chic-yet-comfortable shoes.

Audry Hiaoui

Published

5 October 2026

Buying Guides

(Image credit: @annabelrosendahl )

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Madewell Greta Mary Jane

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If you've ever looked for an affordable alternative to The Row's $820 Elastic Ballet Slipper , which is now sold out, there's one option that consistently comes up (for $722 less): Madewell' s Greta Mary Jane Flat.

Even beyond its "The Row on a budget" comparison, I've seen them pop up on my TikTok For You Page, recommended as a walking shoe you can do 20,000 steps in. For people who aren't big on wearing sneakers , there's a niche for options that are both chic and comfortable, which the Greta Mary Jane Flat is often categorized as.

As the product description reads: "Our best-selling leather ballet flats have a perfectly squared-off toe, an elastic Mary Jane strap and dozens of five-star reviews. Plus, our MWL Cloudlift Lite padding makes it feel like you're walking on a... well, you know." The black colorway is a staple, but it also comes in an on-trend burgundy .