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I recently had to have a long talk with the sinister voice in my head telling me that the things I spot on the street, in my favorite stores, and on my feed were "meant to find me." Thus, meaning they were to be swiftly purchased and spirited away with me. This, it turns out, has major financial implications when you live in New York City , pay an arm and a leg for rent, and breeze past the most coveted storefronts in the world on a regular Tuesday.
While I've had to put a temporary muzzle on my spendy habits, I can indulge in a little window-shopping—which consists of a lengthy collection of open tabs and a running document Notes app list titled "Want to Buy" that I, near daily, throw links into.
From trendy sunglasses (and their less-expensive dupes in a secondary bullet below) to colorful eyeliners and seasonal footwear, I'm not precious about what gets a spot in my wish list—though, more often than not, it's entirely beauty and fashion splurges . I blame it on my career as an editor, which requires me to spend all day staring at the chic things creative people are wearing , shopping, and reviewing, but it also doesn't help that my mother raised me with the idea that "If you're still thinking about it in a few days, it's worth buying." Well, I now remember everything I've ever loved because it's been open in my tabs for weeks.
Below, the findings from my latest waltzes through Soho, late-night internet surfs, and buzzy press previews. Shopaholics, tread carefully.
Ever since Who What Wear senior beauty editor Jamie Chevron introduced me to perfume necklaces, I've been coveting one of my own. This Victoria Beckham Beauty pick is undeniably pricey, but I've never seen one of her sophisticated fragrances look quite so chic.
These lipstick cases from Guerlain have been on my mind since spotting them on the shelves of Printemps' sprawling beauty section this spring. I'm eyeing this red croc version for fall, because honestly, what's chicer than pulling out a customized lipstick with a built-in mirror?
Smoky perfumes are à la mode this fall, and I'm adding this extrait de parfum to my collection the second my budget allows.
I'm declaring it burgundy girl fall, because my fellow editors, tastemakers, and beauty creators cannot stop using this cranberry hue on their eyes. Whether smudged or carefully traced on, this maximalist shade is sure to make any eye color pop.
Yes, it's early October, but my hard-earned summer bronze faded into the abyss long before August showed itself out. This true-to-color, mess-free tanning mist is high on my list of products to test as my skin grows paler and paler.
There's something about the upcoming frosty weather that makes me crave makeup that matches. I'm snagging MAC's Lipstick Shine in the pearly shade Fabby, a frosted mauve that feels like a modern-day version of Pamela Anderson's iconic Y2K lip combo .
Ever since I saw Lady Gaga use the Haus Labs contour stick in a rare Instagram Reel , it's been sitting in an open tab, pleading with me to finally hit purchase. I'm finally caving.
You'd think this serum was the fountain of youth, the way I've heard dermatologists and editors speak of it. It's an ultralight serum consisting of vitamin C, vitamin E, and ferulic acid, forming a potent brightening, smoothing, and firming elixir that shoppers swear works miracles.
Chevron is the fragrance whisperer, so when she spotlighted this spicy gourmand as one of fall's leading perfumes , I instantly added it to my list of must-haves.
I'm planning to re-cut bangs this fall, and after being convinced by dozens of videos of creators working this dry shampoo paste into their face-framing fringe for shape, hold, and body, I'm finally adding it to my collection.
I've been staring at The Aela sunglasses (in Charli XCX-black, of course) since May. It's time I finally take a pair home.
Unfortunately for my bank account, I've never needed a shoulder bag more.
I'm *this* close to finally checking out with this royal blue cummerbund .
Now, I'm cheating a bit here, because I did recently move this link from the "Want to Buy" note into my closet. If you were looking for a sign to purchase a pair of high-vamp flats , let this be it.
Introducing: the layered Victorian jacket of my witchy little fall dreams.
Speaking of Victorian garb, this laced-up boot has been living rent-free in my mind ever since stumbling across the sharp-toed beauty at the brand's Lower East Side store. This is a forever fall investment, if you ask me.
A sharply tailored and button-bedecked suit jacket with a waist-defining back? I'm already sold. Made from 100% cotton? I'm sprinting to the checkout line.
I've been searching for the perfect pair of taffeta pants to add to my fall collection, but none come close to the sartorial perfection that is Chan Luu's barrel-leg iteration. (Particularly in this sage green hue.)
Brocade jackets are absolutely everywhere this fall, so I'm pretty sure this textured, brushed-velvet coat from Reformation would complete my seasonal wardrobe. (Imagine it with the Chan Luu pants above!)
There's something very Chloé F/W 26 about this stunning lace long-sleeve.
I'm always on the hunt for a seasonal jacket, and this double-breasted faux leather-and-fur option from Zara may just be my first cold-weather purchase of the year.
Another silky pair of pants I'm eyeing for fall and winter festivities.
I'm not sure what it is about this ultra-high V-neck, but it's singing its autumnal siren song to me. This sweater plus Reformation's Olina Pant equals casual fall perfection.
I've been looking for a collarless leather blazer for quite some time, and this style from Mango hits every mark.
Whether for the office or a weekend day downtown, this midi skirt brings the promise of endless chic fall outfits.
WWW editors have sung the praises of Reformation's Inez Flats for long enough. I'm finally taking the bait with this mustard color.
I promise some of the items of my wish list are practical—like this wool-blend coat from Mango that's simply begging to go on my winter Central Park strolls.
Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has 3+ years of industry experience.
Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure sweeping New York Fashion Week. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University.
She was formerly a shopping writer at People.com . Her earlier work can be found at InStyle , Travel + Leisure , Shape , and more.
When Brascia isn’t writing, researching, or testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.