After its first edition in New York, followed by London, Paris, and Los Angeles, the fifth edition of Vogue World has landed in Milan.
To begin the show, Roberto Bolle and his company danced through the historic Galleria Vittorio Emanuele II to music from La Traviata, reimagined for the occasion by choreographer Laccio. And the costumes? Those were from another standard-bearer for Italian elegance (and excellence): Ferrari.
Creative director Rocco Iannone designed a series of bespoke looks for the performers, drawing on the language of contemporary design and the house’s fascination with movement and transformation. The looks reflect Ferrari’s ongoing exploration of individuality and artisanal mastery.
“The performance was the starting point for the project because, in a context like dance, the costume has to become a second skin: it must follow the movement without restricting it and support the body without ever imposing a rigid structure,” Iannone explains. “We therefore chose highly elastic technical materials, such as jersey and Lycra, combined with techniques that ensure comfort, durability, and precision.
The dialogue between innovation and craftsmanship is particularly important to me. These are principles shared by Vogue World: Milano and Ferrari.
Every aesthetic detail stems from a precise function, and that is how the costume becomes an instrument of performance.”
The dancers wore Ferrari’s signature sleeveless, draped, high-neck knitted tops paired with close-fitting performance leggings, while the female dancers appeared in looks that combined technical bodysuits with fluid skirts.
“Color has always had a powerful narrative quality. For the dancers, I chose Rosso Magma, an intense, vibrant shade that belongs to Ferrari’s visual vocabulary and conveys energy, passion, and dynamic tension,” Iannone continues.
“It is a red that seems to be in constant motion. Paired with Brown Purosangue, it takes on a more sophisticated, contemporary depth.
Together, the colors evoke strength and humanity—two qualities that are also central to dance, where discipline and emotion are constantly intertwined.”
Each creation designed by Iannone was intended to enhance movement without sacrificing Ferrari’s distinctive aesthetic. “I started with the body in motion, developing silhouettes that emphasize the line of the gesture and the tension of the muscles, almost as if the fabric were being shaped by the energy of the dance itself. The draping recalls classical sculpture, while the construction of the garments reflects precision, clean lines, and technical innovation,” he says.
“Roberto Bolle was, naturally, an important source of inspiration,” Iannone adds. “I wasn’t trying to ‘dress a character,’ but rather to create a garment that could engage with his stage presence and the power of his physical language. The costumes reflect the way he occupies space: essential, rigorous, and at the same time incredibly expressive.”
Bolle made his first appearance in a black vest and shirt before closing the performance in a dramatic black bolero jacket.
“These garments have a very strong aesthetic presence, but at the same time they move naturally with the body. They make me feel free in my movements while also enhancing my physicality and the intention behind each gesture,” the star says.
“There’s an interesting combination of elegance and performance that also reflects Rocco’s style. In dance, every detail matters, and a costume should never become a limitation or a distraction. The materials he chose provide both elasticity and stability, even during the most complex movements. That allows me to focus completely on interpretation, on my relationship with the music, and on my fellow dancers.”
He concludes: “When I put on a costume, I always try to forget about it as quickly as possible. That’s the sign that it truly works.”