The Best 100% Cashmere Sweaters From J.Crew, Madewell, Nordstrom, and More
If synthetic materials just won't cut it, you'll want to add these cozy sweaters to your cart.
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The Exact Denim Trend to Wear With Leather Jackets This Fall
It's not every day an Angel gets her wings, but finding her perfect jeans? That's another story
The Verdict Is In: These Are Winter 2026’s Chicest Quiet-Luxury Bags
From sumptuous suede totes to sleek leather shoulder bags, these are the understated styles making winter wardrobes look infinitely more expensive.
If Cool Is Your Goal, These Under-$200 Fall Accessories Will Get You There
Want to elevate your wardrobe this fall? Everything you need is just a scroll away.
When the Chicest Over-50s Travel in Track Pants, They Wear Them With This Cool Shoe
You can still wear track pants to the airport—just know that this shoe trend, plus this jacket, makes them look chicest.
In-the-Know Dressers Are Already Wearing Coats In This Soon-to-Be-Trending Shade
Ready your winter wardrobe—this surprising coat colour trend is about to take off.
mugshots | Schön! Magazine
top. JENNAX opposite top. JENNAX corset. FAYE gloves. Bless My Paws
I've Tried Every Luxury Fragrance Launch of Late—These 7 Earn Me Consistent Compliments
From Byredo to Bottega Veneta, these are the very best luxury perfumes of 2026.
Reduce Shedding and Boost Growth—The 7 Most Advanced Scalp Serums for the Healthiest Hair
The next generation of scalp serums is here, armed with impressive clinical results and biotech ingredients. Ahead, the best formulas to shop for your specific hair concerns.
I Just Built a Polished Winter Capsule With These 7 Elegant Staples
I just built a polished winter capsule wardrobe with these seven elevated but elegant staples.
Non-Boring Pants Exist—This Is the Top Color Trend for Cool 20-Somethings
Gen Z is trading basic black trousers for this fun color trend.
Alexander Skarsgård Stans Olivia Colman
Fashion Month isn't quite over yet, with a few more days of Paris Fashion Week to go
Hold the Flats—This Is the Pant Trend It Girls Are Wearing With Heels
Shop the dramatic style from Reformation, Aritzia, and more.
16 Pairs of Chanel Glasses That Shot Straight to the Top of My Holiday Wish List
You may have read this headline and thought to yourself, "Really? 16 pairs?" But before you cast judgment
If I Were Gifting Someone Their First HardWear by Tiffany Gold Piece, These Are the 3 I'd Consider
My approach to gifting jewelry is pretty straightforward: Pay attention to what someone wears on repeat, and then find the piece that makes perfect sense alongside it
No, Ugg Boots Don't Have to Look Basic AF—Rosalía's Jeans Make Them Cool
Rosalía's airport styling trick changes everything.
Understated, Luxurious, and Steeped in Heritage: The Flat-Shoe Trend Set to Define Winter '26
It doesn't take an expert to see that flat shoes have become the unrivaled default shoe in our closets lately
The Jeans Every Stylish Woman Will Wear With Their Favorite Jenni Kayne Sweaters This Winter
Jenni Kayne just dropped its first-ever denim collection, and Who What Wear's associate fashion editor put it to the test.
No Body-Care Routine Is Complete Without Dove
There’s a reason Dove has earned a permanent spot on our top shelves—and it’s not just the brand’s beloved beauty bar
What Is Blonde Balayage? What to Know About the Low-Maintenance Highlights
There are plenty of ways to become a blonde, but if your dream color is hair that looks naturally lightened, you’ll want to ask your colorist for a blonde balayage
What Allure Editors Really Think of Dove's First Perfume
As of 2024, Dove sells an estimated 60 bars of its Beauty Bar soap per second in the U.S., which some low-lift arithmetic will tell you is almost 1.9 billion ivory ovals per year
From Berry-Red Lips to Baby-Pink Pouts—13 New Lip Products for Your Winter Beauty Mood Board
We all have our own go-to lip combos. One of my more trend-driven friends always sports a '90s-inspired cocoa nude; my most confident friend loves a bold
The Ultimate Gift for a Beauty Lover Is a Little Something From Chanel
If you can't believe we're already talking about the holidays, you're in good company. It seems that holiday shopping starts earlier and earlier every year
Win a Balenciaga City Bag Filled With Our Favorite Beauty Products
It’s our 20th birthday, and we’ve got a present for you. Enter to win the bag that’s as relevant now as it was two decades ago plus 17 of our Beauty Director’s favorite picks.
“It’s Our Epicenter”—Eckhaus Latta Opens a New Store on New York’s Lower East Side
It’s little more than 24 hours until Mike Eckhaus and Zoe Latta are scheduled to fling open the doors to their new store at 27 Ludlow Street on the Lower East Side
We Already Know the Dress Trends That Will Define 2027
In 2027, designers are reimagining the dress through a lens of glamour, unexpected proportions, and romance
Chappell Roan wears a laced leather look from rising designer Eden Sherry
In 2014, Charli xcx ’s megahit “Boom Clap” had a stranglehold on the airwaves, but now, in 2026, it’s achieved a second milestone: meme status
Byredo’s Havana Tonka Is a Gourmand With a Dark Side
Presented by Byredo
Inside Coveteur's First Mahjong Speakeasy With Green Tile Social Club
On Wednesday night, team Coveteur welcomed tastemakers, influencers, designers, and creatives to Opera House in New York City for our first-ever mahjong speakeasy
I Know My Fashion Friends Will Be Into This New Accessory (I Certainly Want It)
Here for this Flaunt x Jennifer Fisher collab.