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Beyoncé’s Cécred Is Entering Its Next Chapter

When I ask Ms. Tina Knowles, vice chairwoman of her daughter Beyoncé Knowles-Carter’s haircare label Cécred, how the brand has performed since its launch, she paints me a picture.

A Night Out With Ella Rubin

Her going-out formula? A smoky eye, big hair, and a fragrance that leaves them wanting more.